Be amazed at all the shops and venues that are on your doorstep: White Stuff, Fat Face, Jack Wills, Musto, Crew Clothing, Henry Lloyd, Kat Kitson are but a few strides away.
White Stuff was founded in 1985 by two friends, George Treves and Sean Thomas.
The brand became an instant hit, prompting Treves and Thomas to expand their production for the following season. They began printing sweatshirts as well as T-shirts which, according to Treves, “started to gain Alpine kudos as a grass roots level; it had an aspirational value for holidaymakers who had seen ski workers wearing it”. Treves and Thomas toured the French Alpine ski resort town of Val d'Isère, selling their products in hotels and bars from a suitcase. During the off-seasons, when they could not sell their garments, Treves worked as a decorator and Thomas as a driver.
In 1991, the first White Stuff shop was opened in Clapham, London. This remains the company’s largest and flagship store.
Jack Wills is a mid-range British headquartered clothing brand that was established in 1999 in Salcombe, Devon..
Peter Williams and Robert Shaw founded the brand in 1999. Williams was 23 when the first store opened at 22 Fore Street, Salcombe and it was created with £40,000 – the founders slept above the shop. The brand was named after one of the co-founders' grandparents.
In an interview with the Financial Times, Williams describes the idea behind Jack Wills; "When I started thinking about a premium brand I dredged up this vision of what I remembered in Salcombe. I thought, 'What if I could create a brand that could bottle what being at a British university was all about and all the cool amazing stuff that goes with that?' It's such a uniquely cherished part of your life. I thought if you could create a brand that epitomised that it would be very compelling."
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Fat Face of Salcombe
Fat Face is a lifestyle clothing and accessories retailer, based in the UK. It was founded in 1988 by Tim Slade and Jules Leaver as a business selling T-shirts in the ski resorts. The company opened its first retail shop in 1993; as of 2014 there are 209 Fat Face stores in the UK and Ireland.
The business was founded in 1988 in French ski resort Méribel by Tim Slade, a former policeman, and business graduate Jules Leaver. The pair bought T-shirts wholesale, had them printed with designs specific to the resort, and sold them to other skiers on the slopes - at first using the proceeds only to fund their own skiing. They spent the following years travelling to different ski resorts, where they continued to produce and sell ski and outdoor-related clothing. In 1993 they opened their first shop, on London's Fulham Road; they named it "Fat Face" after the Face de Bellevarde slope in Val-d'Isère.
Crew Clothing was started in 1993 by Alistair Parker-Swift. In the early 1990s he spent the winter months training as a member of the England freestyle ski team in France and the summer months running a windsurfing school on Salcombe high street in Devon.
During the summer of 1993 he created some navy and white rugby shirts with the original Crew Clothing 93 patch, sourcing the materials from a local supplier. The rugby shirts were sold in the shop of the windsurfing school and sold out within ten days. Subsequently Alistair decided to turn his attention to sourcing more clothing to sell in Cowes Week on the Isle of Wight, the longest-running regular regatta in the world. He opened a shop in Cowes called Cowes & Salcombe from which customers could browse and buy high quality casualwear. The Crew Clothing brand was born.
The first London store opened on the New King’s Road in 1995 and shortly afterwards the first hand drawn catalogue was mailed to 2000 customers.